The Nue Co. is a digitally native wellness brand focused on helping customers use supplements to achieve health and de-stress, and is opening a storefront to provide one-to-one support

Julie Miller's luxury supplement brand, The Nue Co., came to fruition after Miller created her own vitamins to combat her IBS. The burgeoning company is now opening its first storefront in New York City.

The store will sell Nue Co.'s supplements, which are primarily ingested. The brand will also be releasing its first scent, described as an “anti-stress supplement delivered in the form of a fragrance” designed to be pleasing to the senses as well as help the wearer de-stress through topical ingestion of calming agents.

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