The Nue Co. is a digitally native wellness brand focused on helping customers use supplements to achieve health and de-stress, and is opening a storefront to provide one-to-one support

Julie Miller’s luxury supplement brand, The Nue Co., came to fruition after Miller created her own vitamins to combat her IBS. The burgeoning company is now opening its first storefront in New York City.

The store will sell Nue Co.’s supplements, which are primarily ingested. The brand will also be releasing its first scent, described as an “anti-stress supplement delivered in the form of a fragrance” designed to be pleasing to the senses as well as help the wearer de-stress through topical ingestion of calming agents.

Miller explains that the ability to administer advice in person was a crucial reason behind opening a storefront: “If things aren’t working for you, if you need to revise some doses—it’s at that stage you can either take a consultation with somebody over the phone or you can come into our stores and have a consultation with one of our nutritionists,” she told Fashionista.

Ultimately, The Nue Co. hopes to enable personalized, one-to-one services to complement its products at its new store. The location is now open in New York’s TriBeCa neighborhood.

The Nue Co.


Lead image: The Nue Co. via Instagram

Julie Miller’s luxury supplement brand, The Nue Co., came to fruition after Miller created her own vitamins to combat her IBS. The burgeoning company is now opening its first storefront in New York City.

The store will sell Nue Co.’s supplements, which are primarily ingested. The brand will also be releasing its first scent, described as an “anti-stress supplement delivered in the form of a fragrance” designed to be pleasing to the senses as well as help the wearer de-stress through topical ingestion of calming agents.