Circular Fashion Brand Designs Own Line Of Data-Backed Clothing

Circular Fashion Brand Designs Own Line Of Data-Backed Clothing
Fashion & Apparel

Using its knowledge of what resells, thredUp designed a line with a buyback promise ensuring the site will purchase secondhand wares from customers at 40% of their original price

Todd Neikirk
  • 1 november 2018

Digitally native apparel retailer thredUP is using the data it has collected to create its own brand, which will be specially designed to exist within the resale market. The line, called Remade, has been designed by former DVF President Paula Sutter, who brings a high-end fashion background to the brand.

The initial items in the line will focus on most popular pieces that thredUP resells. The apparel will also come with a buyback promise guaranteeing the customer will get a return on his or her initial investment. The items will also have a QR code that allows the item to easily be entered into thredUP’s system, allowing for additional data and analysis on which products generate the most activity.

Karen Clark, thredUP’s VP of Marketing Communications and Partnerships told PSFK, “We designed a line that can be resold instead of thrown away—a mindset shift which is ultimately good for wallets as well as the planet. We focused on sizes and styles that sell out quickly, and ran designs through machine-learning algorithms to predict sales.”

thredUP

Digitally native apparel retailer thredUP is using the data it has collected to create its own brand, which will be specially designed to exist within the resale market. The line, called Remade, has been designed by former DVF President Paula Sutter, who brings a high-end fashion background to the brand.

+apparel
+merchandising & curation
+packaging & product engagement
+post purchase support & service
+qr
+resale
+retail
+thredup

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