Top DTC Brands Ranked On PSFK Retail Innovation Tracker
This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed
The following brands are the top-rated DTC brands according to the perceptions of respondents in PSFK's Retail Innovator Tracker survey, as outlined in the recently launched Future of Retail 2019 report.
We cross-analyzed each DTC company’s experience against the Future of Retail 2019 trends framework to see how our respondents’ perceptions measured against the strategies and initiatives that these companies were implementing, and we found that there was a notable correlation.
Through our analysis, we found that many of the established DTC companies, which tended to score above 70 points, have focused their strategies on owning the infrastructure and experience, while many brands that scored below 70 points are not as strong in these areas.