Currently being tested in cities like Austin, Los Angeles and Denver, the ride-hail service's monthly plan costs $14.99 and claims to save members 15% on travel

Subscription services are quickly becoming a popular strategy amongst retailers ranging a wide spate of industries. Taking inspiration from popular memberships like Amazon Prime, rideshare giant Uber is introducing a subscription plan that will offer discounts to riders who pay a monthly fee.

The hailing service is testing a program called Ride Pass in Miami, Orlando, Denver, Los Angeles and Austin. By paying a fee of $14.99 a month, subscribers can lock in a flat rate for UberPool and UberX trips. This protects riders from costly events like surge pricing or bad weather.

Dan Bilen, a product manager from Uber, says, “We're really keen to make sure this is priced to the point where people can buy the pass and not have to think too much about it. The vision for Ride Pass is it makes Uber a budgeted line-item for riders.”

Other rideshare services have launched subscription plans recently—like Lyft's  $299 a month, all-access pass offering 30 rides costing up to $15 each. Uber intends for its plan to seem more approachable, with a lower monthly fee, and appeal to consumers not sure of a higher-cost commitment.

Uber

Subscription services are quickly becoming a popular strategy amongst retailers ranging a wide spate of industries. Taking inspiration from popular memberships like Amazon Prime, rideshare giant Uber is introducing a subscription plan that will offer discounts to riders who pay a monthly fee.

The hailing service is testing a program called Ride Pass in Miami, Orlando, Denver, Los Angeles and Austin. By paying a fee of $14.99 a month, subscribers can lock in a flat rate for UberPool and UberX trips. This protects riders from costly events like surge pricing or bad weather.