Vince’s Clothing Rental Service Covers Subscribers’ Laundry Costs

Vince’s Clothing Rental Service Covers Subscribers’ Laundry Costs
Delivery & Logistics

Hoping to expand brand awareness and increase accessibility, the high-end apparel retailer launched a rental service including perks like priority delivery, laundry services and heavy discounts for items kept

Todd Neikirk
  • 19 november 2018

As the luxury and high-end fashion industries continue to evolve and increase their accessibility, renting services are gaining in popularity. Contemporary premium brand Vince is embracing this trend, launching its Unfold subscription service that expands upon the concept by offering additional services to clothing rental, including laundry costs and the ability to buy pieces at a discounted rate.

The service will cost users $160 per month. That price includes the rental of four pieces each month, delivery and return costs, laundry services and insurance. If the renter decides they love a particular item, they can purchase that piece at a discounted rate, between 20-60% less than full price.

Vince CEO Brendan Hoffman explains, “Vince Unfold is a new subscription service that will tap our existing product assortment to drive incremental revenue while further advancing awareness of the Vince brand.” As brands continue to compete for visibility and accessibility, Vince hopes to up its competitive edge by offering additional useful services to its renters, making the process as seamless as possible and incentivizing purchases.

Vince


Lead image: Vince via Instagram

As the luxury and high-end fashion industries continue to evolve and increase their accessibility, renting services are gaining in popularity. Contemporary premium brand Vince is embracing this trend, launching its Unfold subscription service that expands upon the concept by offering additional services to clothing rental, including laundry costs and the ability to buy pieces at a discounted rate.

+apparel
+consumer goods
+Delivery
+Delivery & Logistics
+Fashion
+merchandising & curation
+post purchase support & service
+rent the runway
+rental
+retail
+subscription
+vince

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