Digital health service Vitra proposes an innovative payment model, not charging fees unless patients improve, and providing no medications but instead offering diabetes patients natural management and online coaching

Virta is an online health service that incentivizes its business to help improve people's health by only charging insurers and employers when treatments for diabetes patients prove successful, improving their condition.

Virta Health uses virtual coaching and monitoring to reverse type 2 diabetes and will only charge fees if patients show the proper amount of engagement in the first month of enrollment. The second payment comes after a year and only if the patient meets certain markers in improvement of blood glucose and A1C levels.

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