Diabetes-Focused Insurance Startup Charges Fees Only If Patients Improve

Diabetes-Focused Insurance Startup Charges Fees Only If Patients Improve
Fitness & Sport

Digital health service Vitra proposes an innovative payment model, not charging fees unless patients improve, and providing no medications but instead offering diabetes patients natural management and online coaching

Rachel Gonzalez
  • 28 november 2018

Virta is an online health service that incentivizes its business to help improve people’s health by only charging insurers and employers when treatments for diabetes patients prove successful, improving their condition.

Virta Health uses virtual coaching and monitoring to reverse type 2 diabetes and will only charge fees if patients show the proper amount of engagement in the first month of enrollment. The second payment comes after a year and only if the patient meets certain markers in improvement of blood glucose and A1C levels.

What sets Virta apart from other health care plans using this business plan is that the treatment plan doesn’t include any medication, but is instead all about tracking hunger, energy and blood levels for ketone and glucose. Patients of the program can access a digital messaging platform where Virta’s clinicians coach them toward their goals, as well as receive tools to help them track their progress, including a smart scale, a device that takes glucose and ketone level measurements and more.

Virta’s offer joins experimentation by many companies in new payment forms for insurance policies that cater to rising consumer focus on preventative, lifestyle methods to manage health conditions.

Virta


Lead image: telemedicine concept stock photo from Tippa Patt/Shutterstock

Virta is an online health service that incentivizes its business to help improve people’s health by only charging insurers and employers when treatments for diabetes patients prove successful, improving their condition.

+app
+Diabetes
+fitness
+Health
+post purchase support & service
+Transactions & Payments
+virta
+wellness

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