Walmart Customers Receive Free Telemedicine Consult With Drug Purchase

Walmart Customers Receive Free Telemedicine Consult With Drug Purchase
Brand Activation & Immersion

Walmart shoppers who buy OTC products like Mucinex can access a free virtual consultation, capitalizing on the popularity of telemedicine and offering accessibility to more consumers

Ivanha Paz
  • 2 november 2018

British consumer goods company RB and American retailer Walmart are partnering up with Doctor On Demand, a virtual healthcare service based in California and operating across the U.S, to provide Walmart shoppers who buy medicine like Digestive Advantage or Airborne with free telemedicine consultations.

30% of adults today don’t have a primary care physician—a statistic that could imply a captive group for virtual health services. With a million users since its launch in 2012, Doctor on Demand is growing quickly, and offers customers benefits like eliminating or reducing wait-times, lowering costs due to less overhead and enhancing accessibility.

These virtual doctor consults have become an increasingly popular alternative to traditional medical visits, and contracts with large retailers Walmart and RB aim to help their services reach even more people. “At Walmart, we are committed to the health and wellbeing of our consumers,” said Annie Walker, VP OTC Merchandising, Walmart. “We believe that this collaboration will be a tremendous step forward in improving access to healthcare, during a time when people face challenges to getting the right treatment at the right time.”

Walmart

Doctor On Demand

RB

British consumer goods company RB and American retailer Walmart are partnering up with Doctor On Demand, a virtual healthcare service based in California and operating across the U.S, to provide Walmart shoppers who buy medicine like Digestive Advantage or Airborne with free telemedicine consultations.

+brand activation & immersion
+consumer goods
+shopper marketing & promotions
+store experience & design
+telemedicine
+Walmart

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