Airbnb’s Navigation Tool Helps Travelers Locate Off-Trail Stays
Geocoding system What3words is teaming up with Airbnb to help its customers hunt down unique or hidden lodges not easily found through other navigation services, like a tent in a Mongolian forest
While some travelers want to explore the well-charted streets of cities, others are looking for destinations that are off the beaten path. Thanks to a collaboration between geocoding system What3words and accommodations platform Airbnb, now travelers can locate stays in nearly any spot on Earth.
What3words works by assigning every 10-foot square on the Earth a unique three-word combination, making it easy for travelers constantly moving or looking for more unusual destinations, like those hidden in nature, to find accommodations. For example, the enchanted river at the Jardin d’Acclimitation amusement park in Paris has the code “purist.decay.spoken,” which can be decoded into coordinates of longitude and latitude for Airbnb customers to locate.
The Mongolian government is already using What3words in order to get mail to nomadic populations, but now Airbnb is hoping to use it to offer its customers more exotic and off-trail locations, as well as lodges with normal addresses, which can still sometimes be tricky for customers to locate. The collaboration hopes to simplify their stays with the roomshare company by letting them ask for a three-word address and delivering them a simple, easy-to-locate spot.
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