Adore Me's second retail location is bigger than its first and is part of its overall brand expansion strategy, functioning as an experiential center to encourage customer engagement and implementing RFID technology to analyze customer interest

Personalized lingerie company Adore Me is continuing its expansion out of the digital world with a second brick-and-mortar store. This Bridgewater, New Jersey, location is bigger than the first, and is another step toward the company's goal of 300 stores by 2023.

The brand's next locations will be popping up at the beginning of the new year in Rhode Island and in a secondary New Jersey location. The interior of this 3,600 square-foot store is designed around Adore Me's motto, “Inner Confidence for All,” and will be a fully immersive space featuring a soft color scheme. The space will also include lounge areas intended to foster customer interactions and community development.

The brand will also be using this space to help gauge customer engagement via RFID-equipped fitting rooms. This push into physical retail is all part of Adore Me's bigger mission to expand, as its site was also launched in Australia last year with plans to expand to the U.K. and China next.

Adore Me

Personalized lingerie company Adore Me is continuing its expansion out of the digital world with a second brick-and-mortar store. This Bridgewater, New Jersey, location is bigger than the first, and is another step toward the company's goal of 300 stores by 2023.

The brand's next locations will be popping up at the beginning of the new year in Rhode Island and in a secondary New Jersey location. The interior of this 3,600 square-foot store is designed around Adore Me's motto, “Inner Confidence for All,” and will be a fully immersive space featuring a soft color scheme. The space will also include lounge areas intended to foster customer interactions and community development.