Amazon To Let Customers Use Cashless ‘Pay’ Service With Brick-And-Mortar Retailers
The mega etailer is building out its cashless Amazon Pay function to allow customers digital wallet transactions at brick-and-mortar retailers like restaurants and gas stations, hoping to compete with Google and Apple's digital in-store payment options
So far, Apple and Google have so far been leading the U.S. market in cashless, mobile payment services. Amazon, however, is looking to catch up with its competitors through an expansion of its already established digital payment system Amazon Pay.
The etailer has been implementing Amazon Pay in its online store, and a mobile wallet option in its Amazon Go stores. Now Amazon is looking to make Pay available at various brick-and-mortar retailers, in particular locations like gas stations and restaurants that wouldn’t consider the retailer a competitor. The service would connect saved cards or other payment methods to the customer’s Amazon account, working similarly to PayPal.
Amazon is likely to build on the same technology that powers its digital-first Amazon Go stores, which let customers use their phones to purchase. While the retailer has not yet released a start date for this expanded service, it has mentioned that it may also extend Amazon Pay’s capabilities beyond functioning simply as a digital wallet.
Lead image: paying with smartphone stock photo from baranq/Shutterstock
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