PSFK Retail Conference Preview: How Eileen Fisher Enables Conscious Retailing
Ahead of presenting at PSFK's Future of Retail 2019 Conference next month, Eileen Fisher's Vice President, Amy Hall, shares how the brand manages to balance profitability with sustainability, and drive engagement by providing solutions to consumer demand for ethical, transparent retail
As consumers become more aware of the impact of their purchases, they are increasingly less willing to settle, choosing brands that demonstrate conscious production methods that are built on ethical treatment, eco-friendly processes and support social causes. Eileen Fisher is a leading retailer responding to this demand, committed to sustainability, transparency and cultivating consumer loyalty and prioritizing social impact at the core of its brand value.
Ahead of taking the stage at PSFK's Future of Retail 2019 Conference, Amy Hall, Eileen Fisher Vice President, spoke to PSFK to share insights on why and how the brand is targeting everything from environmental issues like water use and human challenges like fair wages to increasing the longevity of its products, cultivating positive relationships at every point along the production and purchase path to enable circularity, planet health and even encourage consumers to embrace sustainability in their everyday lives.