Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences

Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences
Automotive

Two iconic brands are joining forces in 2019 to enable memorable and interactive luxury experiences, from tailored weekend drives for guests of the hotel to VIP hospitality at Aston Martin racing events, like 24 Hours of Le Mans

Rachel Gonzalez
  • 13 december 2018

One of the major names in hospitality, Waldorf Astoria, and the producer of some of the world’s finest automobiles, Aston Martin, are partnering with one shared quality in mind: engaging luxury.

The series of events born of this partnership will be coming to patrons of both brands in 2019. Some of the events and samples will include a luxury and exclusive test drive of Aston Martin’s latest models on closed courses led by the auto brand’s own fleet of drivers, curated by the The Waldorf. The luxury hotel will also be bringing its signature hospitality touch to several Aston Martin car shows and racing events, like its famous 24 Hours of Le Mans in France, as well as hosting the auto aficionado gatherings of “Art of Living” at four of the hotel chains international locations.

The two brands have partnered together before, and hope to further their collaborative offerings. Simon Sproule, VP, chief marketing officer and president of Aston Martin Partnerships, explains, “This partnership opens both brands up to new and exciting opportunities. Aston Martin Lagonda and Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery. Together, we can create memorable journeys that combine the best in global hospitality and driving as pleasure.”

Waldorf Astoria

Aston Martin

One of the major names in hospitality, Waldorf Astoria, and the producer of some of the world’s finest automobiles, Aston Martin, are partnering with one shared quality in mind: engaging luxury.

The series of events born of this partnership will be coming to patrons of both brands in 2019. Some of the events and samples will include a luxury and exclusive test drive of Aston Martin’s latest models on closed courses led by the auto brand’s own fleet of drivers, curated by the The Waldorf. The luxury hotel will also be bringing its signature hospitality touch to several Aston Martin car shows and racing events, like its famous 24 Hours of Le Mans in France, as well as hosting the auto aficionado gatherings of “Art of Living” at four of the hotel chains international locations.

+aston martin
+Automotive
+brand activation & immersion
+collaboration
+Events
+hospitality & travel
+hotel
+hotels
+Luxury
+retail
+shopper marketing & promotions
+travel

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