Bottega Veneta’s Tokyo Flagship Merges Italian Heritage With Local Style

Bottega Veneta’s Tokyo Flagship Merges Italian Heritage With Local Style
Brand Activation & Immersion

Catering to one of its most important markets, the Ginza-area store features a modernist style that combines the brand's Italian roots with that of the Japanese city

Todd Neikirk
  • 17 december 2018

Italian fashion designer Bottega Veneta opened its largest Asian store in Tokyo’s Ginza area. The six-story store is designed to project the future while also paying homage to the neighborhood.

According to Bottega Veneta, “The store was designed entirely in-house to reflect the Japanese capital’s futuristic spirit and modernist architecture,” and integrates the Tokyo-inspired aesthetics with that of the brand. While the store’s exterior is wrapped in a metal lattice pattern meant to mimic the retailer’s signature intrecciato weave featured on many of its handbags and accessories, other areas of the store display a mix of Italian and Japanese design elements, like combining teppei-seki slate flooring with classical Italian marble design features.

The 8,600 square-foot space features a wide range of products, including women’s and men’s ready-to-wear, luggage, home, furniture and accessories like shoes, fragrance and jewelry. CEO Claus-Dietrich Lahrs explains that the investment in such a significant flagship reflects the area’s importance to the brand, one of its largest and key markets.

Bottega Veneta

Italian fashion designer Bottega Veneta opened its largest Asian store in Tokyo’s Ginza area. The six-story store is designed to project the future while also paying homage to the neighborhood.

According to Bottega Veneta, “The store was designed entirely in-house to reflect the Japanese capital’s futuristic spirit and modernist architecture,” and integrates the Tokyo-inspired aesthetics with that of the brand. While the store’s exterior is wrapped in a metal lattice pattern meant to mimic the retailer’s signature intrecciato weave featured on many of its handbags and accessories, other areas of the store display a mix of Italian and Japanese design elements, like combining teppei-seki slate flooring with classical Italian marble design features.

+apparel
+Asia
+bottega veneta
+brand activation & immersion
+Fashion
+japan
+Luxury
+retail
+store experience & design

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