The whiskey brand shows how next-generation technology can enable the future of cocktail experiences, using 3D printing to create an entire bar apparatus where guests enjoy drinks and bites that are also 3D-printed

American spirits company Bulleit Whiskey is showcasing a unique blend of art, technology and alcohol at its new West Oakland bar, in an experience called the Bulleit 3D-Printed Frontier. The bar is part of an event that features many Oakland-based performers, musicians and DJs and is one element of a nationwide tour Bulleit has planned for the coming year.

Any brand can set up a bar and hire musicians but Bulleit has taken it a step further with its partnership with the architect firm FAR and design team Machine Histories to implement 3D printers playing the role of bartender. FAR created the event space in just three months and took heavy inspiration from Bulleit's history to design the copper and glass bar space where the 3D printers are responsible for creating the signature drinks for the event.

Sophie Kelly, senior vice president of Diageo North American whiskeys, explains the experience: “From reimagining what a bar could be, to partnering with cutting edge mixologists and robotics pioneers to print 3D cocktails, this experience defies convention in order to redefine tradition, taking people on a journey that explores new frontiers.”

Bulleit Whiskey

FAR

Machine Histories

American spirits company Bulleit Whiskey is showcasing a unique blend of art, technology and alcohol at its new West Oakland bar, in an experience called the Bulleit 3D-Printed Frontier. The bar is part of an event that features many Oakland-based performers, musicians and DJs and is one element of a nationwide tour Bulleit has planned for the coming year.

Any brand can set up a bar and hire musicians but Bulleit has taken it a step further with its partnership with the architect firm FAR and design team Machine Histories to implement 3D printers playing the role of bartender. FAR created the event space in just three months and took heavy inspiration from Bulleit's history to design the copper and glass bar space where the 3D printers are responsible for creating the signature drinks for the event.Sophie Kelly, senior vice president of Diageo North American whiskeys, explains the experience: “From reimagining what a bar could be, to partnering with cutting edge mixologists and robotics pioneers to print 3D cocktails, this experience defies convention in order to redefine tradition, taking people on a journey that explores new frontiers.”