Online Luxury Brand Offers Women On-Demand Bespoke Shirting

Online Luxury Brand Offers Women On-Demand Bespoke Shirting
Brand Activation & Immersion

Careste is making made-to-measure premium shirts available to more customers, offering an online shop that tailors its silk button-downs precisely for the women who buy them

Sara Roncero-Menendez
  • 4 december 2018

Women’s fashion can sometimes lack the tailoring services available within menswear. Online fashion brand Careste is looking to change that by offering bespoke clothing options to its customers at the point of purchase, describing its service as “on-demand couture.”

When customers purchase items on Careste, they are taken through a simple measuring process in order to achieve the best fit for their clothes. “Women’s bodies are all so different, and it feels a little ridiculous how we’ve grown into this mass-produced, standard sizing mold,” Celeste Markey, creator of Careste, tells Fashionista. “We realized no two bodies are the same, and it’s ridiculous to think that everything should fit everyone the same.”

Because of the high degree of customization, the brand currently offers only five shirts in different silhouettes, and runs from size 00 through 16. The retailer also use higher-quality materials, which means items have premium costs, but are also more environmentally sustainable. And if customers don’t have a soft measuring tape handy, Careste will send them their own measuring kit, free of charge.

The brand strives to bring custom-made premium garments to the mainstream, combining the accessibility of online ordering with tailoring once often reserved for men or for more elite customers. Furthermore, while the retailer joins many in embracing the personalization trend, it aims to differentiate itself by focusing on the luxury of perfect fits for all.

Careste


Lead image: Careste via Facebook

Women’s fashion can sometimes lack the tailoring services available within menswear. Online fashion brand Careste is looking to change that by offering bespoke clothing options to its customers at the point of purchase, describing its service as “on-demand couture.”

+apparel
+brand activation & immersion
+careste
+customization
+ecommerce
+Fashion
+packaging & product engagement
+post purchase support & service
+retail
+sizing

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