Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Live mobile video can encourage a two-way conversation with brands and a community of fans, giving consumers the ability to shop anytime, anywhere. In particular, brands are increasingly using live streaming to enable consumers to collectively view and interact with new products as they drop in real time. 

Interactive apps also allow consumers to tie in their own digital devices for a more personalized experience. From live streaming a shopping experience with clickable merchandise to documenting a fashion event, here's how leading retailers are driving engagement and linking content with commerce:

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