How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media
Appealing to customers' interests, passions and preferences helps brands to build loyalty and encourage direct purchases. Accordingly, retailers are implementing experiential learning via shoppable video platforms as a way to engage consumers through educational yet entertaining, lifestyle-specific content.
Brands are also using live-streaming and video content to teach customers how to use products and answer questions they might have before purchasing a product. Here's how four retailers are using dynamic content like shoppable video platforms, live-stream tutorials and more to enable experiential education and transactions: