Catering to a generation of experience-oriented luxury consumers, the high-end travel brand partnered with Skyhour to offer 12 'sky hours' of air travel each month for a year concurrent with a suitcase

Premium luggage company RIMOWA wants to give luxury customers more than just a bag in which to pack their clothing. Described as selling the first experiential suitcase, the brand has partnered with Skyhour to offer air miles concurrent with a travel case purchase.

The duo is selling an exclusive Rimowa +Skyhour case that, for a premium cost of $6,000, includes 12 ‘sky hours’ of air travel each month for a year. Every skyhour can be redeemed for an actual hour of flight booked through skyhour.com. Hector Muelas, Rimowa’s chief brand officer, explains, “From the beginning, we’ve wanted to develop an ecosystem of services in combination with our products that help create more meaningful travel experiences.”

The 120-year-old brand was the first to introduce hardshell yet lightweight aluminum cases in the 1937, and strives to remain at the forefront of its space by continuing to provide next-gen offers. Moreover, the brand wants to explore the idea of a suitcase as a service, joining a spate of luxury retailers enabling value-enhancing experiences in a transforming market.

RIMOWA | Skyhour


Lead image: RIMOWA via Instagram

Premium luggage company RIMOWA wants to give luxury customers more than just a bag in which to pack their clothing. Described as selling the first experiential suitcase, the brand has partnered with Skyhour to offer air miles concurrent with a travel case purchase.

The duo is selling an exclusive Rimowa +Skyhour case that, for a premium cost of $6,000, includes 12 ‘sky hours’ of air travel each month for a year. Every skyhour can be redeemed for an actual hour of flight booked through skyhour.com. Hector Muelas, Rimowa’s chief brand officer, explains, “From the beginning, we’ve wanted to develop an ecosystem of services in combination with our products that help create more meaningful travel experiences.”