Visitors To Fred Segal’s 29 Rooms Popup Can Shop Its Online Store IRL

Visitors To Fred Segal’s 29 Rooms Popup Can Shop Its Online Store IRL
Banks, Insurance & Financial Services

Visitors to the retailer's popup can shop a virtual rendering of one of its IRL stores, browsing and buying through a 3D simulator and receiving a one-time perk of $30 in credit for a $200 purchase made with MasterCard

Rachel Gonzalez
  • 7 december 2018

A partnership between financial brand MasterCard and apparel retailers Fred Segal and Refinery29 is enabling a fully digitally integrated shopping experience at Los Angeles’ 29Rooms popup fair, “Expand Your Reality.”

The experience allows shoppers to digitally navigate a 3D simulation of a brand’s store, as opposed to scrolling through product pages and selections online. LA-based clothing and accessories retailer Fred Segal is the first to debut the platform, letting visitors to its popup navigate their way through a virtual rendering of one of its IRL stores. Customers will be able to browse and buy through the simulator, receiving a one-time perk of $30 in credit from a $200 purchase made with a MasterCard.

Mastercard partnered with Next Retail Concepts, designer of immersive ecommerce experiences, to enable the platform. As retailers continue to experiment with new manifestations of online shopping and digital-physical integrations, this partnership hopes to enable a virtual retail experience that is more like brick-and-mortar, meaning intuitive, visually oriented and discovery-enhancing, yet that provides the digital convenience of click-to-buy.

MasterCard

Next Retail Concepts

Fred Segal

29 Rooms


Lead image: using smartphone at night shopping stock photo from ImYani/Shutterstock

A partnership between financial brand MasterCard and apparel retailers Fred Segal and Refinery29 is enabling a fully digitally integrated shopping experience at Los Angeles’ 29Rooms popup fair, “Expand Your Reality.”

+29rooms
+apparel
+banking
+brand activation & immersion
+Fashion
+financial services
+fred segal
+Luxury
+MasterCard
+refinery29
+retail
+store experience & design
+Transactions & Payments

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