Visitors To Gucci’s SoHo Store Can Peruse Its Book And Magazine Shop

Visitors To Gucci’s SoHo Store Can Peruse Its Book And Magazine Shop
Brand Activation & Immersion

The Italian luxury brand's bookstore will feature thousands of new and used titles as well as smaller literary accessories ahead of the gifting season, inviting guests to stay and browse its collection

Rachel Gonzalez
  • 5 december 2018

Gucci is expanding outside of the fashion world with a bookstore launch. The Gucci Wooster Bookstore, located inside of the brand’s latest SoHo retail location, will not feature any of the retailer’s apparel or accessory designs, and instead house a collection of new, used and rare books.

The titles featured in the bookstore will focus on avant-garde art and photography. The collection of over 2,000 titles was compiled by David Strettell, the founder of Dashwood Books, a shop that specializes in photography publications. Inventory will not be limited to just books, however, but will also include magazines on design, art, culture and fashion, and even offer smaller literary accessories like canvas bags, notebooks, and pencils.

The bookstore features rich, warm decor aesthetics and inviting sofas for guests to lounge in while they peruse the collection. The shop launches just ahead of the holiday season, when books become popular gifting commodities as well as reach peak sales during colder months spend indoors.

Gucci

Gucci is expanding outside of the fashion world with a bookstore launch. The Gucci Wooster Bookstore, located inside of the brand’s latest SoHo retail location, will not feature any of the retailer’s apparel or accessory designs, and instead house a collection of new, used and rare books.

+apparel
+books
+brand activation & immersion
+Fashion
+GUCCI
+Luxury
+merchandising & curation
+new york
+retail
+Soho
+store experience & design

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