Retailers are providing customers with additional assistance like holiday helpers and personalized gift guides this holiday season for a more efficient and supportive shopping experience

One way for retailers to build customer loyalty is to provide trusted support and service that goes beyond the product. Accordingly, brands are responding with store concepts and digital marketplaces that connect consumers with vetted services that help them get the most out of their purchases and integrate more seamlessly into their daily lives.

From in-store gift guides and product demos to petcare consultations, retailers are enhancing the way customers are exposed to their products. Here's how three top brands are implementing activations that create a more interactive and seamless shopping experience just in time for holiday shopping:

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