IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch

IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch
Delivery & Logistics

The home goods retailer is debuting its first urban-center store on Manhattan's upper east side, one of 30 planned to open worldwide that feature smaller products for apartment living as well as store-to-home delivery

Todd Neikirk
  • 7 december 2018

While city dwellers often desire the affordable and functional furniture IKEA provides, most metropolitan areas don’t have the real estate necessary for the retailer’s massive stores. IKEA is looking to change that with its new urban-focused stores, the first of which is opening in Manhattan.

IKEA is planning on opening 30 stores like the Manhattan model. Not only will the stores have a smaller footprint, but the items in the store will be curated for city living. In addition, the retailer states, “The new store will give customers the opportunity to discover, select and order IKEA products for delivery to their home, which is what urban residents want and need.”

The store is slated to open in the spring of 2019 on Manhattan’s Upper East Side. “We recognize that we are in a rapidly changing retail environment, and to be fit for long-term growth, IKEA is transforming in a way that lets us meet our customers where they are,” said Lars Petersson, country manager, IKEA Retail U.S. These smaller urban stores are part of the brand’s strategy to fit with changing consumer behaviors, as more millennials who buy its products are located in major metropolitan areas.

IKEA

While city dwellers often desire the affordable and functional furniture IKEA provides, most metropolitan areas don’t have the real estate necessary for the retailer’s massive stores. IKEA is looking to change that with its new urban-focused stores, the first of which is opening in Manhattan.

+Delivery
+Delivery & Logistics
+home
+ikea
+manhattan
+merchandising & curation
+new york
+retail
+small format
+store experience & design

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