How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance
Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season
Consumers expect brands to provide expertise and knowledgable support to identify the best products for their lifestyles, needs or goals. Accordingly, retailers are training their associates to provide one-to-one consults, experiences and expert advice to boost the confidence of customers and help them make the optimal choice.
This holiday season, retailers that choose to bring their products or e-commerce platforms to life through a physical retail setting are relying on measures like staff-curated product selections and private consultations for increased connection between the product and the consumer, helping drive them along the path to purchase: