Ahead of his presentation at PSFK's Future of Retail 2019 Conference next month, founder of hello oral care company, Craig Dubitsky, shares his insight on creating natural, cruelty-free daily-use products that are in synch with what consumers want—friendly, transparent and ethical

Oral care products aren't typically known for being exciting or aesthetic—at best, they're convenient and effective, and at worst, clinical or even chemical-ridden. This is something top organic and cruelty-free brand hello aims to change, bringing a new sensibility, engagement and transparency to the massive daily-use category, combining eye-catching design with natural and non-toxic ingredients to create a new generation of toothpaste, mouthwash, whitening products, kids items and more.

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