Daily Harvest's frozen soups, smoothies and other meals offer convenience and on-demand ingredients to busy millennials, and in its new interactive popup shop, the brand is focusing on enabling an environment for experimentation and consumer feedback

Daily Harvest delivers health-conscious consumers a different kind of frozen food. In 2015, founder Rachel Drori took note of the rising interest in health and wellness, with Instagram driving a trend towards nutritious foods like smoothies and acai bowls. To make these foods more accessible and more convenient to an on-the-go consumer, Drori created Daily Harvest, offering an edit of pre-made healthful meals delivered on a weekly subscription basis.

Following the opening of its first New York popup, PSFK spoke to founder Rachel Drori about Daily Harvest's plans for physical retail spaces and the importance of maintaining one-to-one relationships with customers.

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