This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations

Taco Bell occupies a unique spot within the quick-service restaurant (QSR) space. With a menu different from its many burger-slinging competitors, its tex-mex offerings have built up a somewhat cult-like following. To celebrate the holidays this year, the chain offers its dedicated fanbase an opportunity to purchase and share some unique merchandise. Launching on Cyber Monday, Taco Bell offers CrunchWrap-themed gift wrap exclusively to Canadian customers via Amazon. The set of “Crunchwrapping Paper” features images of individual Taco Bell ingredients, which can be layered and customized as the gift-giver chooses.

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