Jaguar E-PACE Fans Can View The Latest Model In A Mobile Holiday Window

Jaguar E-PACE Fans Can View The Latest Model In A Mobile Holiday Window
Automotive

The luxury auto brand is innovating on the New York City tradition of holiday windows, featuring a traveling window display of its newest E-PACE model as well as Pinterest pins that let fans experience the activation digitally

Rachel Gonzalez
  • 18 december 2018

Jaguar is taking its latest ad campaign to the streets and to social media with two unique collaborations: Teaming with HGTV and Pinterest, the high-end auto brand is enabling a traveling display window containing its new E-PACE as well as a 360-degree online iteration that fans can activate by unwrapping Pinterest pins to browse immersive content and vehicle features.

To help promote its latest E-PACE, Jaguar partnered with Jonathan Scott of HGTV‘s Property Brothers to create a mobile showcase of the vehicle inside a glass display case on a bus. The bus was designed inside and out by Scott and features a holiday theme and signage for the accompanying Pinterest social media campaign.

The bus will be rolling through New York City until December 23 and there will also be a chance for fans to win an E-PACE of their own by entering the #UnwrapAJaguar giveaway. Overall, Jaguar aims to integrate its campaign with the city’s iconic holiday window display tradition to enable an innovative out-of-home customer experience during the lucrative end-of-year shopping season, as well as reach key demographics on social media with its accompanying Pinterest activation.

Jaguar

HGTV

Pinterest

Jaguar is taking its latest ad campaign to the streets and to social media with two unique collaborations: Teaming with HGTV and Pinterest, the high-end auto brand is enabling a traveling display window containing its new E-PACE as well as a 360-degree online iteration that fans can activate by unwrapping Pinterest pins to browse immersive content and vehicle features.

+Automotive
+brand activation & immersion
+jaguar
+loyalty & membership
+Pinterest
+retail
+shopper marketing & promotions

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