The platform supporting startups is offering members an Environmental Resources Centre to advise them on eco-friendly practices in manufacturing, packaging and more, responding to consumer demand for brand sustainability and transparency

Kickstarter has helped thousands of entrepreneurs solicit the funding necessary to start their own company. The crowdfunding platform now wants to support environmental causes by encouraging its members to engage in sustainable practices.

The company has created a hub it calls the Environmental Resources Centre, which will work with companies the platform supports and make recommendations like optimal manufacturing techniques and the most eco-friendly forms of packaging. The center will also feature case studies from companies that are able to reach their environmental goals.

As consumers increasingly look to brands that demonstrate ethical and conscious policies, retailers seek to espouse these values to drive engagement. Heather Corcoran from Kickstarter explains the goals for the hub, stating that the initiative is intended to “Encourage creators to incorporate sustainable practices, and offer their potential customers greater transparency about sustainability.”

Kickstarter

Kickstarter has helped thousands of entrepreneurs solicit the funding necessary to start their own company. The crowdfunding platform now wants to support environmental causes by encouraging its members to engage in sustainable practices.

The company has created a hub it calls the Environmental Resources Centre, which will work with companies the platform supports and make recommendations like optimal manufacturing techniques and the most eco-friendly forms of packaging. The center will also feature case studies from companies that are able to reach their environmental goals.