Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

As researchers, we sense great groundswell when it comes to the retail industry—in fact, one executive at a Minneapolis-based retail company suggested to us that we’re possibly witnessing the ‘rebirth of retail.' 

One of the aspects that is driving the rebirth of retail is the rise of new companies that are coming into the space and shaking things up. Whether we call them DTC, Direct to Consumer brands or digitally native brands, it's an exciting time to be in this landscape. 

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