Implementing the corporate operations app Zipline, Lush aims to improve communication between employees and its HQ, helping to make its retail floors more efficient and better enable brand storytelling to engage consumers

Lush Cosmetics, the British bath bomb and artisanal soap retailer, is taking steps to improve in-store experiences by educating its salespeople and improving company-wide communication. Lush's corporate office is implementing daily discussion between the 250 North American employees and the home office to help streamline problem solving and customer engagement.

The line of communication is more open than ever before thanks to Zipline, an augmented operations app that is helping several other retailers also improve the relationship with and education of in-store associates. The ultimate goal of this partnership is to create a stronger brand, enabling compelling storytelling that is key to the retailer's strategy.

As the in-store experience becomes increasingly important for beauty and skincare retailers in particular, with the likes of Glossier and L'Occitane implementing dynamic activations in their flagship locations, Lush aims to follow suit, creating an enjoyable and captivating environment for shoppers. Furthermore, much of Lush's brand is built around commitment to the message behind its ethically produced merchandise, so the brand hopes Zipline will ultimately help communicate its values even more clearly.

Lush Cosmetics

Zipline


Lead image: Lush via Facebook

Lush Cosmetics, the British bath bomb and artisanal soap retailer, is taking steps to improve in-store experiences by educating its salespeople and improving company-wide communication. Lush's corporate office is implementing daily discussion between the 250 North American employees and the home office to help streamline problem solving and customer engagement.

The line of communication is more open than ever before thanks to Zipline, an augmented operations app that is helping several other retailers also improve the relationship with and education of in-store associates. The ultimate goal of this partnership is to create a stronger brand, enabling compelling storytelling that is key to the retailer's strategy.