Capitalizing on the slated April train closure, Lyft is targeting affected NYC commuters with a campaign highlighting its new local-specific services and features

Ridesharing platform Lyft devised a tongue-in-cheek, hyper-local ad campaign to promote its latest travel options. As the extended closure of New York City’s L subway train grows nearer, many commuters in Brooklyn will lack one of their main modes of transportation to reach Manhattan, something Lyft is attempting to address.

The rideshare brand released an ad campaign that removes the letter “L” from existence to show solidarity with those affected by the upcoming transit change, even removing the L from its own name on its dedicated page. Campaign messages include ” ong ive Brook yn” and ” ove where you ive.”

Lyft has recently expanded its New York-specific offerings to include fixed pickup areas, much like a bus or tram stop, all-access bundles that let New Yorkers pay $299 to get 30 rides for 30 days, a shared ride option containing at least 3 people so riders can cross the Williamsburg Bridge in the carpool lane and more.

In addition, Lyft is even working with the city to put more Citi Bikes on the street, offering yet another way to commute. The rideshare platform hopes to capitalize on the shutdown, cornering the market in a competitive rideshare space to acquire customers who will need an alternative to move between boroughs.

Lyft

Ridesharing platform Lyft devised a tongue-in-cheek, hyper-local ad campaign to promote its latest travel options. As the extended closure of New York City’s L subway train grows nearer, many commuters in Brooklyn will lack one of their main modes of transportation to reach Manhattan, something Lyft is attempting to address.

The rideshare brand released an ad campaign that removes the letter “L” from existence to show solidarity with those affected by the upcoming transit change, even removing the L from its own name on its dedicated page. Campaign messages include ” ong ive Brook yn” and ” ove where you ive.”