A financial advantage for smaller or online-only retailers like Ministry of Supply, the heat-activated technology from MIT allows the brand to cut just one garment size that can be adjusted on demand for individual wearers, enabling next-gen mass customization

A common challenge for online-only retailers is ensuring an exact fit for customers. Fashion brand Ministry of Supply is debuting an innovative technique to enable proper cuts, releasing a sweater that can be tailored immediately to consumers' forms thanks to a heat solution developed at MIT.

For smaller, DTC retailers, producing garments in multiple sizes can be expensive. Ministry of Supply's process uses technology created at MIT's Self Assembly Lab that will allow brands to cut their wares in one size that simply can be shrunken or expanded as needed, depending on the size of the customer. Shoppers can simply grab any size, have Ministry of Supply take their measurements, and an in-store machine then uses a heat gun to adjust the sweater immediately.

MIT Self Assembly Lab's Skylar Tibbits says, “Most products in our world don’t adapt unless they’re robotic. This is more lifelike, where it has a natural transformation you expect in natural things,” highlighting the more intuitive and fully personalized function of the technology that offers a solution to the challenge of mass customization. The sweaters will be available to consumers in 2019.

Ministry of Supply

MIT Self-Assembly Lab

A common challenge for online-only retailers is ensuring an exact fit for customers. Fashion brand Ministry of Supply is debuting an innovative technique to enable proper cuts, releasing a sweater that can be tailored immediately to consumers' forms thanks to a heat solution developed at MIT.

For smaller, DTC retailers, producing garments in multiple sizes can be expensive. Ministry of Supply's process uses technology created at MIT's Self Assembly Lab that will allow brands to cut their wares in one size that simply can be shrunken or expanded as needed, depending on the size of the customer. Shoppers can simply grab any size, have Ministry of Supply take their measurements, and an in-store machine then uses a heat gun to adjust the sweater immediately.