Nail Polish Fanatics Can Try Out Colors In Modiface’s Virtual Nail Salon

Nail Polish Fanatics Can Try Out Colors In Modiface’s Virtual Nail Salon
Beauty

The AR platform tracks hands from as much as half a meter away to superimpose polish colors and textures of customers' choice onto their nails in real time, enabling mess-free on-demand trial via mobile device

Rachel Gonzalez
  • 5 december 2018

Modiface, augmented reality app that specializing in beauty, recently launched a platform that lets customers test out different shades of nail polish virtually. Called the Virtual Nail Salon, the initiative is the latest project from the L’Oréal tech subsidiary, and is now available on iOS devices.

The salon offers a variety of stock colors and textures for users to digitally try on as well as the option to create their own unique finish. The app underwent extensive testing before its release, featuring the ability to track hand motion, position and superimpose images from as far as half a meter away.

ModiFace is known for its AR facial recognition tools that enable virtual trial of makeup like lipstick, blush and eyeshadow on customers’ faces, and sees the nail salon as a natural extension. While the Virtual Nail Salon does not currently have any associated brand deals, CEO Parham Aarabi has stated that any products featured on the app in the future will be from L’Oréal brands.

Modiface

Modiface, augmented reality app that specializing in beauty, recently launched a platform that lets customers test out different shades of nail polish virtually. Called the Virtual Nail Salon, the initiative is the latest project from the L’Oréal tech subsidiary, and is now available on iOS devices.

+AR
+beauty
+brand activation & immersion
+l’oreal
+modiface
+packaging & product engagement
+retail
+Shopper education & assistance
+technology

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