Bringing a new meaning to its name, the Office Depot is experimenting with a new shared workspace concept in its brick-and-mortar stores, aiming to provide workable spaces for businesses as an extension of the office products it sells

As the relationship between ecommerce and brick-and-mortar retail continues to evolve, stores are experimenting with new revenue-generating uses for their existing physical spaces. Office Depot supplies retailer in particular is currently testing out making locations viable for coworking, targeting smaller and more local businesses who may be looking for alternatives to traditional office spaces.

In the Los Gatos, California-based “Workonomy Hub” testing ground, the store has several incorporated enclosed desks, open tables, online-order pickup and shipping areas, and a lounge with a Starbucks kiosk. If the hub is popular and works well, Office Depot may roll it out to other stores.

The retailer sees providing coworking spaces as an engagement-driving extension of its existing model, supplementing the office products and services it already sells. Kevin Moffitt, chief retail officer at Office Depot, explains further, “The traditional retail model is highly focused on convenience, and making one sale today; we have that as a component of our business, but we want that longer-term relationship with the customer.”

Office Depot isn’t the only brand in its market looking to expand into work-space providing: Staples recently partnered with coworking startup Workbar to create similar spaces. Furthermore, the concept is intended to help meet the demand for shared workspaces in a gig economy where location rentals are skyrocketing.

Office Depot


Lead image: Office Depot via Instagram

As the relationship between ecommerce and brick-and-mortar retail continues to evolve, stores are experimenting with new revenue-generating uses for their existing physical spaces. Office Depot supplies retailer in particular is currently testing out making locations viable for coworking, targeting smaller and more local businesses who may be looking for alternatives to traditional office spaces.

In the Los Gatos, California-based “Workonomy Hub” testing ground, the store has several incorporated enclosed desks, open tables, online-order pickup and shipping areas, and a lounge with a Starbucks kiosk. If the hub is popular and works well, Office Depot may roll it out to other stores.