Hotel Guests Can Visit Pantone’s Pantry To Immerse Themselves In Living Coral

Hotel Guests Can Visit Pantone’s Pantry To Immerse Themselves In Living Coral
Brand Activation & Immersion

Pantone teamed up with Tribute Portfolio, Marriott International’s newest collection of independent hotels, to launch a series of experiential popups displays, the first of which debuted at Art Basel featuring Pantone's color of the year

Rachel Gonzalez
  • 17 december 2018

Color company Pantone and Marriott International’s newest line of independent hotels, Tribute Portfolio, are partnering to offer a unique way for guests to experience Pantone’s year of colors. Called The Pantone Pantry, the popup locations will travel to different Tribute Portfolio hotels throughout the year.

The pop ups will celebrate creativity by featuring Pantone’s new colors from wall to wall that will perfectly showcase the implementation of color in a space as well as feature facts about the origin of the shades. The Pantone Pantry debuted in Miami Beach and featured Pantone’s 2019 Color of the Year, 16-1546 Living Coral. The lively, pastel pop up featured fixtures focused on travel and several displays of the creature that inspired Pantone’s Living Coral.

This was Pantone’s first experiential activation to launch its color of the year. For Tribune, the partnership offered an opportunity to raise brand awareness and engagement. “We are a colorful, personable brand and we want to inspire through travel, through great hotel design, and finding a partner like Pantone where inspiration is core to its brand DNA. It was a match made in heaven,” said Amanda Nichols, global brand director for Tribute Portfolio.

Color company Pantone and Marriott International’s newest line of independent hotels, Tribute Portfolio, are partnering to offer a unique way for guests to experience Pantone’s year of colors. Called The Pantone Pantry, the popup locations will travel to different Tribute Portfolio hotels throughout the year.

+brand activation & immersion
+Design
+home
+hospitality & travel
+hotels
+marriott
+pantone
+pop-up
+shopper marketing & promotions
+travel
+tribute

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