PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off
Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail
While the digital shopping experience continues to expand and transform, it can still fall short of consumers' expectations, particularly during stages like product discovery. Retailers increasingly feel pressure to make the shopping experience seamless and offer customers optimized levels of convenience and choice, something that social discovery platform Pinterest is particularly poised to serve, and currently focusing on enabling.
Ahead of the Future of Retail 2019 Conference this January, PSFK caught up with Amy Vener, retail vertical strategy lead at Pinterest, to preview what she'll share on stage about the potential of technology like Pinterest's visual search capabilities to enhance retail experience on and offline, and how it can help create more relevant shopping experiences as well as shorten the distance between inspiration and purchase.