NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience
Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience
On-demand fitness is important to travelers today, as they don’t want to give up their routines when they’re away from home. ROAM Fitness, a pioneer in the merging industries of travel and wellness, is helping these consumers maintain their health and fitness goals, providing in-airport facilities and personalized services including gyms, showers and healthy grab-and-go meals so that travelers don't have to compromise.
After opening its first location at BWI, the ROAM team is now sought out by airports around the world to consult on optimal concession offerings in terminals in order to modernize and improve the passenger experience. Ahead of speaking on the New Destinations for Airport Retail panel during New York Retail Innovation Week, founder and CMO Cynthia Sandal spoke to PSFK about ROAM and how it is pioneering the future of travel fitness.