Showfields highlights popular digital-native brands with interactive displays for the holiday shopping season, combining the best of digital and IRL retail to bridge the gap between discovery and physical experience

For many, holiday shopping often means browsing online for gifts. Brick-and-mortar retail concept store Showfields is looking bring a streamlined version of this process to the physical world, amassing some of the most popular online brands in one downtown New York City location.

Created by entrepreneurs Tal Zvi Nathanel and Amir Zwickel, Showfields will feature popular lifestyle brands like By Chloe, Quip, Frank Body, Gravity, Function of Beauty, Boll & Branch, Cityrow, It's By U, Nuria, Reform, Monogram in partnership with AJ Madison and more. Beyond just selling products, the storefront will feature interactive experiences like free giveaways, demos for new products and in-person showcases where customers can experience products firsthand.

While the first floor will focus on wellness-themed activations from its various tenants as well as host revolving art exhibits, the second floor features home brands, the third floor design and the fourth floor The Loft—a coworking and programming space.

“Showfields is designed to bridge the gap between discovery and physical experience, representing a new model and the future of brick-and-mortar retail,” says Zwickel in a press release. “We want to create the most interesting store in the world,” adds Nathanel. “A space filled with wonder that connects a curious and creative community to the brands and experiences reshaping our world.”

Showfields

For many, holiday shopping often means browsing online for gifts. Brick-and-mortar retail concept store Showfields is looking bring a streamlined version of this process to the physical world, amassing some of the most popular online brands in one downtown New York City location.

Created by entrepreneurs Tal Zvi Nathanel and Amir Zwickel, Showfields will feature popular lifestyle brands like By Chloe, Quip, Frank Body, Gravity, Function of Beauty, Boll & Branch, Cityrow, It's By U, Nuria, Reform, Monogram in partnership with AJ Madison and more. Beyond just selling products, the storefront will feature interactive experiences like free giveaways, demos for new products and in-person showcases where customers can experience products firsthand.