As drive-through, mobile ordering and delivery become an increasingly important aspect of retail services, one of the U.S.' largest coffee chains is soon to bring customers' orders to their door

When people imagine placing an order at Starbucks, they often imagine waiting in line, ordering at a counter, having their drink made by a barista and receiving a cup with their name on it. This is all about to change, however, as Starbucks is poised to offer delivery at roughly 2,000 of its stores across the U.S.

According to Starbucks, “Just 51% of sales were from the cafe. Mobile orders accounted for 12% of sales and drive-thru accounted for 37%.,” revealing the potential usefulness of delivery for the brand’s customers. The service is made possible through a partnership with Uber Eats and was piloted in the Miami area, now expanding to multiple additional locations.

Despite its size and brand recognition, Starbucks, too, is striving to better adapt to changing consumer behaviors, enabling them to order at greater convenience. While delivery will initially be available at only 25% of stores, the program may quickly expand if successful.

Starbucks


Lead image: Starbucks app stock photo from Alstock Productions/Shutterstock

When people imagine placing an order at Starbucks, they often imagine waiting in line, ordering at a counter, having their drink made by a barista and receiving a cup with their name on it. This is all about to change, however, as Starbucks is poised to offer delivery at roughly 2,000 of its stores across the U.S.

According to Starbucks, “Just 51% of sales were from the cafe. Mobile orders accounted for 12% of sales and drive-thru accounted for 37%.,” revealing the potential usefulness of delivery for the brand’s customers. The service is made possible through a partnership with Uber Eats and was piloted in the Miami area, now expanding to multiple additional locations.