For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design

Though she started out as a graphic designer for advertising and marketing clients, Jenna Halbert's natural understanding of what makes a brand resonate led her to explore her interest in strategy as well. This led her to the School of Visual Arts (SVA) Masters in Branding Program, and later to a role as Brand Strategist at Reddit.

In the first interview of a series in partnership with SVA, PSFK spoke to Halbert about how her experience in the program influences her current work. SVA’s Masters in Branding program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and master the intellectual link between leadership and creativity.

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