Players Can Brush Shoulders With Celebrities In A Social Virtual Reality World

Players Can Brush Shoulders With Celebrities In A Social Virtual Reality World
Brand Activation & Immersion

Staramba is a digital platform where members can buy virtual real estate next door to famous soccer players, musicians and more, training with Cristiano Ronaldo or hanging with Paris Hilton

Sara Roncero-Menendez
  • 17 december 2018

While virtual reality worlds populated with avatars is a fairly medium system for online gaming and socializing, German company Staramba is pioneering a new type of VR experience. Its platform Staramba.spaces will offer members a social virtual reality world  where they can interact with celebrities ranging industries from sports to music.

Staramba.spaces will feature avatars of 7,000 different celebrities, and members will be able to interact with them in various ways. From playing soccer together to singing along to their songs in a concert, the idea is to bring celebrities and people closer together. Players can get even more interactive by buying premium plots of land next to their idols or other important landmarks. If invested enough, players can even rent out the plots out and make a profit.

Staramba.spaces is also targeting businesses like soccer clubs or major retail brands, for which virtual spaces can be used to promote their events or services, and even design exclusive merchandise to drive consumer engagement and sales. Currently, the company is partnering with brands like the English Football Association, Paris Hilton, SLASH and KISS, hoping to forge collaborations that will appeal to players.

Staramba

While virtual reality worlds populated with avatars is a fairly medium system for online gaming and socializing, German company Staramba is pioneering a new type of VR experience. Its platform Staramba.spaces will offer members a social virtual reality world  where they can interact with celebrities ranging industries from sports to music.

+brand activation & immersion
+gaming
+loyalty & membership
+retail
+staramba
+technology
+Transactions & Payments
+Virtual Reality
+VR

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