IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food

IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food
Brand Activation & Immersion

The partnership will debut design ideas and products at London's Chelsea Flower Show to encourage urbanites to implement home-agriculture practices for a sustainable global future

Rachel Gonzalez
  • 14 december 2018

Swedish homegoods mega retailer IKEA and Tom Dixon, British furniture brand that specializes in lighting and home accessories, are teaming up to explore the future of urban farming. The team of two will present their plan at the U.K.’s most beloved landscaping event, the Chelsea Flower Show.

Their goal through this collaboration is to encourage people to experiment with how their home space can also be used for agriculture. The team believes that urban planning is the optimal way to secure a sustainable future for the world and have combined their efforts to research urban planning methods that are practical and can help manage the resource outflow of elements like water and gas required to grow and transport fruits and vegetables.

“This collaboration is about challenging the way society looks at growing in general and addressing that it’s both possible and rewarding to have a place to grow your own plants in the city,” says James Futcher, creative leader at Ikea Range and Supply. “Food is key to humanity and design can support with better solutions.”

IKEA

Tom Dixon


Lead image: handshake vegetable garden at home stock photo bluedog studio/Shutterstock

Swedish homegoods mega retailer IKEA and Tom Dixon, British furniture brand that specializes in lighting and home accessories, are teaming up to explore the future of urban farming. The team of two will present their plan at the U.K.’s most beloved landscaping event, the Chelsea Flower Show.

+brand activation & immersion
+collaboration
+CSR
+Grocery
+home
+ikea
+retail
+Shopper education & assistance
+Sustainability
+tom dixon

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