Currently experimenting with a potential overhaul of its stores countrywide, Walgreens is piloting an experientially led store in Chicago that offers customers in-house beauty consultations, lab work, eye exams and more in an effort to compete with ecommerce

One tactic retailers are employing to compete with ecommerce giants like Amazon or simply to complement their own online offers is to design experiential stores that provide what the digital, as of yet, cannot. Health, convenience and pharmacy brand Walgreens is taking this route with the revamping of one of its Chicago locations.

Rather than just selling products, Walgreens is attempting to expand its in-store services, incentivizing in-store visits. The redesigned location features conveniences such as a makeup counter staffed with beauty consultants, seasonal decorations and supplements. The store will also be expanding its medical services by adding features like an eyeglass counter where customers can be examined and fitted for optical lenses. The pilot store even contains a lab where patients can receive their test results, and an app that allows for remote checkout and QR scanning.

Walgreens President of Operations, Richard Ashworth, explains, “I think customers very much will enjoy brick-and-mortar retailing if we make it modern and experiential.” If successful, the test store’s design will be incorporated at Walgreens locations across the country.

Walgreens

One tactic retailers are employing to compete with ecommerce giants like Amazon or simply to complement their own online offers is to design experiential stores that provide what the digital, as of yet, cannot. Health, convenience and pharmacy brand Walgreens is taking this route with the revamping of one of its Chicago locations.

Rather than just selling products, Walgreens is attempting to expand its in-store services, incentivizing in-store visits. The redesigned location features conveniences such as a makeup counter staffed with beauty consultants, seasonal decorations and supplements. The store will also be expanding its medical services by adding features like an eyeglass counter where customers can be examined and fitted for optical lenses. The pilot store even contains a lab where patients can receive their test results, and an app that allows for remote checkout and QR scanning.