Walmart Offers Holiday Shoppers Private-Label Tech Accessories Line
Helping further diversify its holiday gifting selection, the American retailer launched its own tech accessories brand, comprising design-led items like lightning cables, charger-equipped backpacks, travel bags and more
One of the biggest names in retail, Walmart is adding yet another private label this holiday season with the release of a new tech accessories line called Motile, a lifestyle brand designed for a digitally connected age.
The line includes over a dozen items, featuring iPhone cases, colorful and embellished Lightning cables, charger-equipped backpacks and travel bags. Motile is divided in to three tiers: Commuter, for travel needs; Sport, for active tech users; and Accessories, which will include key chains and wireless speakers. The prices for items in all three tiers will vary, ranging from $18 for its most inexpensive accessories and capping at $138 for the travel gear.
Motile comes after Target’s private-label launch Heyday comprising aesthetic headphones and related accessories. Walmart hopes this line will further enrich and diversify its holiday gifting offer.