Helping further diversify its holiday gifting selection, the American retailer launched its own tech accessories brand, comprising design-led items like lightning cables, charger-equipped backpacks, travel bags and more

One of the biggest names in retail, Walmart is adding yet another private label this holiday season with the release of a new tech accessories line called Motile, a lifestyle brand designed for a digitally connected age.

The line includes over a dozen items, featuring iPhone cases, colorful and embellished Lightning cables, charger-equipped backpacks and travel bags. Motile is divided in to three tiers: Commuter, for travel needs; Sport, for active tech users; and Accessories, which will include key chains and wireless speakers. The prices for items in all three tiers will vary, ranging from $18 for its most inexpensive accessories and capping at $138 for the travel gear.

Motile comes after Target's private-label launch Heyday comprising aesthetic headphones and related accessories. Walmart hopes this line will further enrich and diversify its holiday gifting offer.

Walmart

One of the biggest names in retail, Walmart is adding yet another private label this holiday season with the release of a new tech accessories line called Motile, a lifestyle brand designed for a digitally connected age.

The line includes over a dozen items, featuring iPhone cases, colorful and embellished Lightning cables, charger-equipped backpacks and travel bags. Motile is divided in to three tiers: Commuter, for travel needs; Sport, for active tech users; and Accessories, which will include key chains and wireless speakers. The prices for items in all three tiers will vary, ranging from $18 for its most inexpensive accessories and capping at $138 for the travel gear.