In Brief

The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators

Media creators are always looking for new ways to generate revenue and drive commerce with their content. Video platform YouTube is now offering its European creators the opportunity to sell merchandise right under their videos through its shoppable merchandise hub.

Collaborating with custom merchandise creator Teespring, the hub has been successful already with U.S.-based content creators, with merch clickthroughs 30%  higher than other linking sources offered by the platform. Teespring also gives creators in the YouTube Partner Program with over 10,000 subscribers access to its designs to support them in selling their products.

To incentivize creators to use the feature, YouTube is offering them a bonus of $1 per item they sell directly through the merch shelf until June 2019. The hub is intended not only to help creators diversify their revenue streams, but also incentivize new producers to partner with the platform.

YouTube | Teespring

Media creators are always looking for new ways to generate revenue and drive commerce with their content. Video platform YouTube is now offering its European creators the opportunity to sell merchandise right under their videos through its shoppable merchandise hub.

Collaborating with custom merchandise creator Teespring, the hub has been successful already with U.S.-based content creators, with merch clickthroughs 30%  higher than other linking sources offered by the platform. Teespring also gives creators in the YouTube Partner Program with over 10,000 subscribers access to its designs to support them in selling their products.