Furniture company Article is looking to compete with other digital-first startups offering home delivery for online orders by sending a team of its own experts rather than a third-party service

Furniture shopping can be stressful, and doing so online comes with its own challenges: Large packages can be cumbersome to receive, while the burden of self-assembly and installation can scare away some online shoppers. Furniture company Article is hoping to make online purchasing more seamless by creating a last-mile delivery program to address common pain points.

Rather than having a third party deliver the items, the program works by having a team of Article experts bring the order to the customer's home. In doing so, the team can also address any questions or issues that arise, like rescheduling a delivery, re-ordering an item, and more. The furniture itself gets to the customer two days earlier on average.

The service is currently running in Los Angeles and New York City. However, given that Article has reported an 83% decrease in the amount of negative feedback from customers, it may soon expand to other areas. As other startups like Burrow, Maiden Home, The Inside and more clamor to offer home delivery for online orders, Article hopes to sharpen its competitive edge by sending its own experts to assist customers with their new wares.

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Furniture shopping can be stressful, and doing so online comes with its own challenges: Large packages can be cumbersome to receive, while the burden of self-assembly and installation can scare away some online shoppers. Furniture company Article is hoping to make online purchasing more seamless by creating a last-mile delivery program to address common pain points.

Rather than having a third party deliver the items, the program works by having a team of Article experts bring the order to the customer's home. In doing so, the team can also address any questions or issues that arise, like rescheduling a delivery, re-ordering an item, and more. The furniture itself gets to the customer two days earlier on average.