Best Of 2018 NYC Holiday Retail Windows
A round-up of the most visually innovative windows that inspire humor, promote charity and tell a holiday story
Each holiday season, PSFK treks around Manhattan to hunt for the most innovative, artistic and over-the-top holiday retail store windows. We’ve assembled our picks for 2018, with windows that are eye-catching, involve interesting storytelling and push the boundaries of creativity.
Anthropologie – Rockefeller Plaza, 50 Rockefeller Center
We can count on Anthropologie to showcase unexpected materials in its windows. This year, all of the winter scenes that included trees, animals and accessories were made from paper. Many of the elements contained hand-done drawings that created a super-sized illustrated popup book effect. The drawings also gave the impression of human touch and attention to craft.
Barneys – 660 Madison Ave.
There’s always the expectation of the unexpected with Barneys holiday windows. Often visually outrageous, the retailer also typically uses the windows to connect to a good cause or charity. For 2018 their windows on Madison Ave are promoting a social media charity drive to raise $150,000 for the Save the Children organization to improve early education for children. Barneys is encouraging anyone to post holiday #centiments @Barneys and for each post, they’ll donate $5. The windows contain the phrase “Change Counts Make Change” with the back wall of each window covered in thousands of pennies.
Bergdorf-Goodman – 754 5th Ave.
This year, Bergdorf’s theme is holiday sweets and the windows include gingerbread, ice cream, chocolates, licorice, pastries, peppermint and cotton candy. Photos only do these windows half justice.
Calvin Klein – 654 Madison Ave.
Calvin Klein’s Madison Ave store has featured some interesting collaborations with artists and architects on their holiday windows over the years. The scaffolding and bright yellow paint in the interior is still in place and added to that are shiny tubes and piles of popcorn. These form sets to feature apparel and accessories including gloves that look lifted from NASA’s spacesuit archives.
Hermès – 690 Madison Ave
‘Playing Through; Another Trip Around the Sun’ are a series of windows design by artist Don Porcella for Hermès on Madison Ave. Porcella drew from his loves of science fiction, Coney Island, and action figures and created each window using thousands of pipe cleaners. The windows depict a quirky cast of characters including a purse snatching squirrel, an alien playing mini-golf with a business man and a skateboarding deer. Porcella intended the windows to be whimsical and inspire people to stop and smile.
Jaguar – Mobile Holiday Window
Being an automotive brand, Jaguar wasn’t content with the fact that retail windows stay in the same place. So they turned to Jonathan Scott of HGTV’s “Property Brothers” and collaborated on creating a mobile holiday window to showcase Jaguar’s E-PACE SUV. The task for Scott involved converting an old city tour bus into a show window that could be driven around Manhattan.
Ralph Lauren Women’s – 888 Madison Ave.
What often sums up Ralph Lauren’s windows is a strong narrative. For 2018, the teddy bear heads make a return in six windows that relate to holiday events from travel to a dance party.
Tory Burch – 797 Madison Ave.
Many of our picks are multi-window, large build stores. Tory Burch’s single pane window on Madison caught our eye for its combination of physical elements and kaleidoscopic video backdrop. The window packed in a lot of detail including, paper birds and wolves and a fleet of model airplanes. It’s a window you could go back to multiple times and see different things.
Photos: Jaguar, Dave Pinter