Shoppers can use a shopping app in-store to select items in their size, adjust the lighting in the fitting room and make their purchase via Paypal

German apparel retailer Bonprix is aiming to offer customers the best of both online and offline commerce by creating an app that digitizes in-store shopping, redesigning the store experience around the mobile phone to enable true phygital fluidity.

The customer checks in on the app upon entering the store. When they see an item they like, they can select their size and have it placed in the fitting room for them. Once the customer enters the fitting room, they can adjust the lighting and contact a fashion adviser for help on putting together an outfit. If the customer wants to purchase an item, they can pay on the app via Paypal or use a self checkout kiosk.

Markis Fuchshofen, Bonprix ecommerce head, explains, “Bonprix has given the smartphone a central role in this pilot store precisely because it is so omnipresent these days. The way we have digitized the shopping process is unique in retail.” Bonprix hopes this retail technology will elevate its service for customers, offering greater convenience and seamlessness of at once navigating physical and digital touchpoints.

Bonprix

German apparel retailer Bonprix is aiming to offer customers the best of both online and offline commerce by creating an app that digitizes in-store shopping, redesigning the store experience around the mobile phone to enable true phygital fluidity.

The customer checks in on the app upon entering the store. When they see an item they like, they can select their size and have it placed in the fitting room for them. Once the customer enters the fitting room, they can adjust the lighting and contact a fashion adviser for help on putting together an outfit. If the customer wants to purchase an item, they can pay on the app via Paypal or use a self checkout kiosk.