In PSFK’s Chicago Retail Guide, we highlight some of the key players creating innovative retail and hospitality concepts in the Windy City

Chicago has always been a shopping city, growing from a fur-trading outpost in the 19th century to a major center for mail-order retail in the 20th century. Today, the city remains an important retail hub for a new generation of brands. PSFK’s Chicago Retail Guide highlights some of the key players who are establishing innovative brick-and-mortar concepts and creating memorable experiences for consumers.

Here's how five brands and retailers are innovating in Chicago, whether by bringing ecommerce to life, developing memorable store experiences, or offering stellar hospitality.

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