Rather than trying to put smaller bookstores out of business, JD.com is helping them with stock replenishment and logistics

For retailers competing with massive ecommerce companies, sometimes the best strategy is, “if you can't beat them, join them.” This has been the base for a number of traditional Chinese bookstores who are teaming up with JD.com for help with logistics.

JD.com is providing the brick and mortar stores with services such as procurement and enhanced technology. The ecommerce giant runs their own online book service and can help the stores to replenish their shelves and locate hard to find books.

The booksellers see the partnership as an overall net positive. Ningxin Lu, founder of Tangning Bookstore, says, “Without the help of JD’s technology and supply chain expertise, our business would have no competitive advantage in the traditional mode. Now with the backing of e-commerce technology, we see a bright future for the offline book business”

JD.com benefits by showing consumers they want to work with small retailers rather than putting them out of business. Smaller retailers win by utilizing the kind of tools that normally would not be available to them. With small companies realizing the benefits of working with JD.com, these kinds of partnerships may continue to blossom in the Chinese market.

JD.com

For retailers competing with massive ecommerce companies, sometimes the best strategy is, “if you can't beat them, join them.” This has been the base for a number of traditional Chinese bookstores who are teaming up with JD.com for help with logistics.

JD.com is providing the brick and mortar stores with services such as procurement and enhanced technology. The ecommerce giant runs their own online book service and can help the stores to replenish their shelves and locate hard to find books.